Multilingual Digital Analytics
What are digital analytics, and why are they important?
At its core, multilingual digital analytics revolves around learning more about your customers. The more you know about your customers – what kinds of content they enjoy, what their interests and tastes are, etc – the easier it becomes to give them what they want! By analyzing trends, quantitative and qualitative metrics, you can turn data into actionable steps to boost sales and significantly improve your marketing ROI.
Analytics turn data into actionable steps that boost sales
Businesses that employ data-driven marketing techniques are six times more likely to be profitable – Forbes
Companies that utilize data-driven personalization achieve up to 8 times the ROI on their marketing spend
Some of the multilingual digital analytics tools we utilize include:
Google Analytics
Yandex Metrica
Analytics 360
Google Tag Manager
Google Data Studio
Firebase Analytics
Various digital analytics tools for international social media platforms
Some of the multilingual digital analytics tools we utilize include:
Get to Know Your Customers
Gain a deeper understanding of your website visitors. Find out their age, gender, geographic location, language, interest topics, the technology they are using, and which marketing channels they find you through.
Discover User Insights
With Google Insights you can discover which users are most likely to convert, which customers have the highest revenue potential, and much more.
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Improve Marketing Campaigns
Target the right customers with Display & Video 360, Google and Yandex Ads, AdSense, AdMob, and Ad Manager. Use multilingual digital analytics to create remarketing lists for your Display & Video 360 and Google Ads.
Improve SEO
Boost SEO by creating content tailored to your target visitors’ demographics, interests, and the search keywords they’re using to find you.
Find New Partnership Opportunities
By knowing what referrals are bringing you the most traffic, you can improve your link-building strategy and utilize your top outbound links to identify partnership opportunities.
Increase Conversion Rates
With multilingual digital analytics, you can track how your users are engaging with your content and navigating across your website or app. This information can help you create a better user experience, decrease bounce rate and increase conversions.
Skyrocket Your Online Sales
Track your e-commerce metrics, and turn them into more sales. Digital analytics tools show you all your important e-commerce metrics like total revenue, conversion rates, top products, top referral sources and more.
Request a QuotePoly Digital specializes in the following Multilingual Digital Analytics Services:
Audits & Implementation
Analytics Healthcheck
We’ll audit your multilingual digital analytics setup to make sure it tracks key data points, and reports on the metrics that matter most. Making decisions based on accurate, complete and “clean” data will save your business a lot of money.
Strategy and Setup
We will help to identify your business goals, and align these with the types of information you need to track. Based on this data, we then integrate your objectives, outcomes and milestones within analytics platforms.
Google Tag Manager
We create and integrate the necessary custom link tag scripts across your site in order to pass key pieces of data through to digital analytics reporting.
Multilingual Digital Analytics & Optimization
Analysis and Reporting
We dissect your data to uncover the insights that will add real strategic value. We provide several detailed reports with actionable recommendations.
Attribution Modeling
Attribution modeling helps uncover the buying behavior of your website visitors and assign credits to the marketing channels that will lead to the most conversions.
Personalization & User Experience
We utilize split, A/B and multi-variant testing to turn insights and data into effective website improvements.
Once-off Analytics Projects
Tailored Analytics tracking variables
Every business is unique – as are the tracking variables which will be of most use to you. Poly Digital will assess and integrate customized Google Analytics variables throughout your reports.
Funnel Setup
We’ll configure your conversion/transaction funnel within the multilingual digital analytics platforms of your choice. This allows you to see at a glance how users progress through those critical areas.
KPI Discovery and Customized Dashboard
We’ll determine the Key Performance Indicators for your website, and set up profiles and advanced segments to focus in on those areas. Based on your KPIs, we create a custom dashboard to bring all valuable reporting sources together in one place.
Enterprise Analytics
Google Analytics 360
From strategy and technical specs, through to implementation and predictive analytics, we provide support on all aspects of the 360 Suite to make your marketing campaigns more efficient.
Flash Tracking
If your website contains Flash components, Google Analytics won’t track these automatically. To ensure complete integration, Poly Digital can supply a custom code solution for these areas.
Firebase Analytics
We will set up Firebase Analytics for your app. This allows you to track up to 500 distinct events, and includes unlimited reporting.
Monitoring Metrics That Matter the Most!
Our full circle multilingual digital analytics service is the perfect solution for business that want to make data-driven marketing decisions. From improving user experience and increasing conversions, to gaining valuable, actionable insights into your customers, Poly Digital Marketing has the tools and expertise to get the job done.