Per Click Advertising
Multilingual Performance Marketing
PPC adverts reach 80% of global internet users
Multilingual Performance Marketing is the fastest and most efficient way to introduce your brand to your target audience in any language and in any country in the world. Once we have completed marketing research and developed/translated your website into the language your customers speak, we can immediately start Performance Marketing Campaign to bring your customers to your website.
Advantages of Multilingual Performance Marketing
You reach customers who speak different languages
You only pay when an interested person clicks on your advertising
You set your budget to control costs
You reach your target consumer at the right time, in the right place
PPC data can inform your other marketing channels
Types of Performance Marketing Campaigns
Paid Search Marketing is one of the most common types of PPC advertising. International search engines show your text advertising to internet users who search for information by typing certain keywords and key phrases, if your written copy contains matching keywords.
If users are interested in your text advert, they click on it and land on the relevant page on your website.
Display advertising is the type of PPC advertising using banners, images and text ads that appear on the selected websites and pages of multilingual search engines relevant to your target audience at a chosen time.
Social media performance marketing campaigns are very similar to display performance marketing campaigns. The only difference is that banners, images and text ads appear on the selected social media platforms relevant to your target audience
Price comparison website advertising is the perfect PPC advertising for companies who sell products and services online via their e-commerce websites (online shops). People who search for products on shopping comparison and price comparison sites intend to buy immediately.
Affiliate marketing is a type of PPC advertising where you advertise on popular websites and pay for referrals. It can be Pay Per Click or Pay Per Acquisition.
Retargeting PPC advertising involves serving display ads to people who have visited your website before.
How does Pay Per Click advertising work?
With Pay Per Click advertising you only pay to the search engine when people click on your advertising and land on your website.
When you are expanding your business to different countries, it is very important to remember that Google is not the only search engine and that Facebook is not the only social media platform people use around the world. There are other search engines and social media platforms that are far more popular in other countries than in English-speaking countries.
We create quality PPC campaigns for different search engines based on in-depth keyword research that will bring maximum return on your advertisement investments.
The PPC advertising process is quite complex
and time-consuming because it has many stages:
Search engines have a bidding system where you pay for keywords relevant to your business to appear high in search results. The higher the competition in the industry, the higher the price of keywords you want to be found by will be. We choose keywords most relevant to the industry on the search engine bidding system and create the most effective PPC strategy.
Account Set Up
We will set up an account for your PPC campaign in any Search Engine and any language you want your PPC Advertising campaign.
Landing Page Development
Once your potential clients click on your advertising they must land on your website or special promo page. We can create a special promo page that will convert your visitors into customers.
We create PPC ads that speak to your customers efficiently and convert website visitors into potential customers.
Tracking installation & testing
We install tracking links to all your PPC ads and conduct testing to ensure everything is working properly.
Once everything is set up, we launch the campaign.
AB split testing, monitor performance, and campaign assessment
We test which PPC ads perform better and adjust the campaign accordingly.
Analysis & feedback
We measure your PPC campaign performance and provide detailed reports on your PPC ads (conversion rates, bounce rates, click through rates, cost per click, cost per acquisition, etc.)
We use International Search Engines for Multilingual Performance Marketing Campaigns
We choose the most popular search engines relevant to your target audience and set up the most efficient type of PPC advertising for your business in the required language.
We offer more than just SEO and PPC in Google in different languages: we optimise and advertise your website on search engines your customers are using: Google, Bing, Yahoo. AOL, WolframAlpha worldwide; Yandex, Rumbler, Mail.ru in Russia; Baidu in Asia, Yahoo!Japan in Japan; Naver, Daum, Nate in Korea; Guruji in India; Quant and Viola in France; Seznam in the Czech Republic; T-online in Germany; Conduit in Spanish-speaking countries; Onet in Poland and Vinden in the Netherlands.
Multilingual social media platforms we use for Performance Marketing
We choose the most relevant social media platforms for PPC advertising to reach your target audience in different languages and different locations in order to reach your business objectives. We place PPC adverts on different multilingual platforms such as Facebook, Instagram, LinkedIn, YouTube, Vkontakte, Odnoklassniki, Qzone, QQ, Tumblr, Doujin, LINE, Twitter, Reddit, Baidu Tieba, amongst others.
How much does multilingual Performance Marketing cost?
Cost per click depends on the competition in your industry and the relevance of the advertisement to the target audience that appears on the search engine.
Poly Digital Marketing chooses the keywords most relevant to your industry on the search engine bidding system according to your budget and strategy.
Poly Digital Marketing creates the most cost-effective way to appear first in search engine or social media platforms in any language. Prices depend on the target audience, industry, market size and type of search engine.
The cost per click in paid search and display network can vary between USD $0,1 and $50 on average. Cost per click on LinkedIn is about $3. The most expensive keywords in AdWords and Bing Ads cost USD $50 or more per click. Affiliate marketing and cost per acquisition can be up to USD $200.
Interested in how much you would need to pay to appear first in search results? Contact PolyDigital Marketing for a quote now.