Swahili marketing is something that most international companies rarely consider when entering the African market. What really matters when marketing a product or service is not just what the advert says, but also how well your audience understands what it means. For the best possible results, a marketing campaign needs to be delivered in a […]

East Africa is a region of endless opportunities for international companies. Six African countries, comprising Burundi, Kenya, Rwanda, South Sudan, Tanzania and Uganda, decided to form a regional intergovernmental organization The East African Community (EAC) with its headquarters in Tanzania to promote economic growth and development in the region. The East African Community priorities for […]

As coronavirus 2019, or Covid-19, continues its steady and unrelenting spread across the globe, business large and small are starting to feel the impacts. With employees now forced to work from home or not at all, companies that have already embraced digital technologies find themselves at a major advantage. And as worrying as these times […]

It’s a pretty well-known fact that email marketing offers one of the best returns on investment marketers can get. Before you create a campaign, however, you need a database of email addresses. Gathering those from scratch is a time-consuming and lengthy process, which is why so many people are tempted to simply purchase an existing […]

Multilingual email marketing is the single best way to reach your potential customers, especially if you’re working with a limited budget. By 2022, there will be over 4.3 billion active email users across the globe! We take a look at some of the biggest advantages that multilingual email marketing has to offer: Customers favor email […]

Multilingual email marketing is an exceptionally powerful tool for small and large businesses alike. Whether you’re trying to connect with multilingual audiences in your own territory or expand into a new international region altogether, multilingual email marketing is an incredibly effective way to do so. By 2022, there will be 3 billion active email users […]

Multilingual Social Media Platforms like Facebook, YouTube, Instagram, Twitter, and LinkedIn are by far the largest and most popular social media platforms around the world. But if you need to market your business abroad, you need to be aware that there are countries which primarily use their own Social Media Platforms, rather than the familiar social media […]

Multilingual video content has become a huge part of our daily lives. On YouTube alone, 5 billion videos are watched every single day! When it comes to video’s potential for marketing, the stats speak for themselves: 51% of marketing professionals say video delivers their highest ROI When both text and video content are available, 59% […]

By investing in digital marketing in Africa, companies can grow their business while creating jobs and opportunities for those who need it most. How? Every successful business model is based on solving problems – whether that’s through a new product or an innovative service. One might argue that in a region like Africa, which has […]

Multilingual Marketing Agency, Poly Digital Marketing, can prepare your business for international customers in this globalised economy. With its spectacular natural beauty, world famous wildlife and rich history, South Africa has been a favorite holiday destination for English speaking tourists for many years. In particular, tourists from the USA, UK, Germany, the Netherlands and France […]