Tourism marketing campaign for the Serengeti, Tanzania – case study
Tourism marketing is a segment of online marketing that more than any other segment has to be multilingual especially during covid-19. Poly Digital Marketing offers multilingual tourism marketing services to promote different tourist attractions, tours and activities, destinations and accommodations all around the world. Tourism marketing campaign for the Serengeti National Park in Tanzania Poly […]
Multilingual destination marketing can save your tourism business
Multilingual destination marketing has become critical for businesses in the tourism industry. The impact of the coronavirus, local and nationwide lockdowns and travel restrictions around the world have dramatically shifted tourism trends, with no sign of things to reverting back to ‘normal’ for some time. Every hospitality establishment urgently needs to explore new target markets, […]
Swahili marketing is something that most international companies rarely consider when entering the African market. What really matters when marketing a product or service is not just what the advert says, but also how well your audience understands what it means. For the best possible results, a marketing campaign needs to be delivered in a […]
Poly Digital Marketing expands its footprint into East Africa
East Africa is a region of endless opportunities for international companies. Six African countries, comprising Burundi, Kenya, Rwanda, South Sudan, Tanzania and Uganda, decided to form a regional intergovernmental organization The East African Community (EAC) with its headquarters in Tanzania to promote economic growth and development in the region. The East African Community priorities for […]
Coronavirus lockdown: Unprecedented opportunity for businesses to embrace digital possibilities
As coronavirus 2019, or Covid-19, continues its steady and unrelenting spread across the globe, business large and small are starting to feel the impacts. With employees now forced to work from home or not at all, companies that have already embraced digital technologies find themselves at a major advantage. And as worrying as these times […]
Why it’s never a good idea to send mailers to purchased databases
It’s a pretty well-known fact that email marketing offers one of the best returns on investment marketers can get. Before you create a campaign, however, you need a database of email addresses. Gathering those from scratch is a time-consuming and lengthy process, which is why so many people are tempted to simply purchase an existing […]
Multilingual email marketing is the single best way to reach your potential customers, especially if you’re working with a limited budget. By 2022, there will be over 4.3 billion active email users across the globe! We take a look at some of the biggest advantages that multilingual email marketing has to offer: Customers favor email […]
Multilingual email marketing is an exceptionally powerful tool for small and large businesses alike. Whether you’re trying to connect with multilingual audiences in your own territory or expand into a new international region altogether, multilingual email marketing is an incredibly effective way to do so. By 2022, there will be 3 billion active email users […]
Multilingual social media platforms around the world
Multilingual Social Media Platforms like Facebook, YouTube, Instagram, Twitter, and LinkedIn are by far the largest and most popular social media platforms around the world. But if you need to market your business abroad, you need to be aware that there are countries which primarily use their own Social Media Platforms, rather than the familiar social media […]
Industries which can benefit most from multilingual video content
Multilingual video content has become a huge part of our daily lives. On YouTube alone, 5 billion videos are watched every single day! When it comes to video’s potential for marketing, the stats speak for themselves: 51% of marketing professionals say video delivers their highest ROI When both text and video content are available, 59% […]
Digital marketing in Africa can transform economies
By investing in digital marketing in Africa, companies can grow their business while creating jobs and opportunities for those who need it most. How? Every successful business model is based on solving problems – whether that’s through a new product or an innovative service. One might argue that in a region like Africa, which has […]
A multilingual marketing agency can get your business ready for international tourists
Multilingual Marketing Agency, Poly Digital Marketing, can prepare your business for international customers in this globalised economy. With its spectacular natural beauty, world famous wildlife and rich history, South Africa has been a favorite holiday destination for English speaking tourists for many years. In particular, tourists from the USA, UK, Germany, the Netherlands and France […]
Poly Digital Marketing takes SA wines to Russia – success story
Having visited Russia several times, and seeing how South African wines were becoming popular there, young entrepreneur Dean de Beer saw an opportunity. Not sure where to begin though, he Googled “How to start export wine business from South Africa to Russia”. This search led him to Poly Digital Marketing – a Russian marketing team […]
How marketing in Russian helps Thai businesses thrive
Thai businesses are taking a full advantage of marketing in russian language. Just check this out. Earlier this year, Thailand beat out every other popular global tourist spot to become the New Year destination of choice for Russian travelers. In 2018, Thailand welcomed some 1.7 million Russian tourists over the course of the year. Businesses […]
Business opportunities for South African companies in the Russian market
South African companies can double their profits by doing the right Russian digital marketing. Russian market presents enormous business opportunities for South African companies such as winemakers, citrus farmers, food producers, tour operators property developers etc. We take a look at why trade between the two BRICS countries is so mutually beneficial, and how your […]
Reasons Social Media Marketing is crucial for B2B and B2C businesses
Because B2B companies aren’t targeting consumers directly, they frequently underestimate the power of social media. Here we take a look at six of the benefits every business – B2B or B2C or anything in-between – might be missing out on.
Why companies need Multilingual Social Media Marketing
For companies with a presence in more than one country, multilingual social media marketing presents an additional challenge. Many companies don’t think that social media is very important and worth to manage it in different languages. This is where they go wrong. Let’s see why….
Why you need professional translation and localization services?
If you decided to take your brand to the new market regular translation might not be enough. More than translations done by not a native speaker without knowledge of culture and market specifics can cause serious financial damage by entering the market.
Multilingual Search Engines: SEO and PPC in Different Countries
When people hear buzzwords like SEO and PPC, they immediately think of Google. Although Google Search Engine is used by most of the multilingual internet users, there are territories that primarily using their own Search Engines, where Google has a very tiny market share.