Marketing Consultancy of choice
Poly Digital Marketing is a one-stop multilingual marketing consultancy working with a variety of businesses around the world. Whether you’re planning to expand to a new country or target a new audience, you need an expert who speaks the local language. Beyond this, you need to understand the cultures and traditions of your target audience. And that’s where things get tricky!
Poly Digital Marketing’s team of experts from around the globe are here to help. Our core team has more than 10 years of experience in strategic marketing and branding. We have a proven track record of creating strong brands and helping them enter new markets. We’ve worked across a vast range of industries, both on the B2C and B2B side.
Multilingual Digital Marketing Research
Before you decide to open a new business or enter new territories with your existing business, you have to know your market. We offer in-depth research and analysis to ensure your project has the potential to succeed.
International Marketing Strategy
We generate the insights, infrastructure and plans of attack that help companies
● Develop a new market position
● Expand your brand to a new country
● Reach audiences in your existing territories who speak different languages
Multilingual Brand Development
We develop a comprehensive understanding of:
● The key engagement drivers in your competitive space
● Identify opportunities to differentiate your brand
●Create the brand language and visuals that will deliver your unique brand experience
Multilingual Marketing Implementation
We implement this tailored marketing strategy across different marketing channels in the language your target audience speaks. Our talented multilingual team will implement your multilingual marketing strategy online, as well as in the field in your chosen regions.Learn More
Extensive Marketing Research
Poly Digital Marketing conducts extensive marketing research to help different companies launch their brands abroad, or start exporting to new countries. Our multilingual marketing consultancy uses only verified local data from the country you are targeting. This ensures we identify the very best business model to launch your brand in the new language. Here’s what the process looks like.
1. Market size
2. Major players in the market
3. Competing products / services already on the market
4. Volume of exported and imported similar products
(direct competition or substitute products)
Analysis of similar products in the market
1. Characteristics of competing products in the market
2. Price ranges
3. Existing sales channels of similar products
4. Overview of importers, distributors, retailers, manufacturers and
suppliers of similar products in the targeted territory.
Features of the local target market
1. Taste preferences of consumers, traditions
2. Entrance barriers
3. Existing market trends around the product/service
1. Retail prices of competitors in different segments
2. Analysis of profit margins on similar products in the industry
Multilingual Online Marketing Research
Multilingual online marketing research is a must for companies planning to sell their product in new territories and languages. Our multilingual marketing consultancy uses the latest tools available to identify a winning strategy to compete online. Here’s how:
Market analysis of similar products in the market
1. Characteristics of similar products supplied in the market
2. Price ranges
3. Existing sales channels
4. Overview of importers, distributors, retailers, manufacturers
and suppliers of similar products in the targeted territory
1. Online prices of top competitors
2. Marketing budget analysis of top competitors
3. Profit margin analysis of top competitors
1.Website SEO audit
2. Analysis of industry related keywords and phrases in the relevant language
1. Analysis of top, high-ranking competitors
2. Analysis of competitor’s keywords and phrases
2. Analysis of competitor’s traffic
2. Analysis of competitor’s marketing channels
Multilingual Marketing Strategy
A great marketing strategy is an incredible asset to your company. It helps:
● Guide the company’s direction and budget
● Maximize ROI
● Avoid costly and unwise investments in the wrong channels
Poly Digital’s multilingual marketing consultancy will craft a tailored marketing strategy that matches your strengths with the needs of your target customers. Our process includes:
Strengths, Weaknesses, Opportunities, and Threats. A comprehensive SWOT analysis makes it clear what forces are working in your favour, and what potential problems need to be addressed.
Goals and Objectives
Poly Digital Marketing sets up a minimum of three goals based on in-depth marketing research.
Sales Forecast and Cost per Acquisition
We conduct predictive analytics sales projections for different marketing channels and calculate your expected CPA.
Budget and Timeline Plan:
Poly Digital Marketing will create several budget options and timelines for the implementation of your Marketing Strategy.
Product development and branding recommendations
We will recommend the exact niche market and segment to develop your product for. Our report includes everything from taste and pricing, to brand and packaging recommendations.
Marketing channels, tools and communication methods related to reaching your PR and Marketing Strategy goals.
Multilingual Brand Development
Taking your brand overseas can be a risky and complex exercise. What worked back home might not translate well (often literally!) in a different country with different customs. By working with native speakers from the start, you reduce the risk considerably.
That said, you still want your individual campaigns to reflect your brand’s overall identity. To achieve this, our multilingual marketing consultancy crafts a brand entity that combines the tastes of your new target market with your core values and strengths as a company.
Multilingual Brand development includes:
Systematic target audience research
Really understanding what drives your target market is the key to marketing success. Our diverse, multilingual experts use data-driven decision making to create branding and messaging that will resonate with your chosen audience.
What makes you different? Why should a consumer choose your offering over any other? This is one of the major elements we focus on.
Marketing toolkit strategy
We’re experts in crafting compelling marketing material! Depending on your needs, we can provide:
1. Physical and e-brochures on your firm and offerings
2. One-page ‘sales sheets’ to describe core services
3. Product catalogues
4. Professional company videos
5. And much, much more!
Development of your messaging strategy
With these elements in place, it’s time to decide how to convey what your brand is all about to your potential customers. While your target audience will share many similarities, they will still have different needs and desires. We’ll help you create images, content and messaging that reaches all of them.
Development of multilingual brand name, logo and slogan
Considering both culture and language, we’ll suggest different brand names, slogans and logos suitable for the international market.
UX design consulting
Your website is your single most important brand development tool. It’s where your audience will learn who you are, what you do, and how you do it. By advising on every aspect from navigation and structure to the all-important call to action, we’ll make sure it works for you.
Content marketing strategy
Brand strength is driven by both reputation and visibility. Through engaging visual and educational content, Poly Digital Marketing will convert your audience into customers.
Business strategy overview
Every business should have clearly defined goals. By working together with you on your brand identity and desired outcomes, we’ll help you lay out a strategy that helps you achieve those goals.
Target audience overview
It’s our experience that the companies which best hone in on a clearly defined, specific target audience achieve the fastest growth. Poly Digital will help you select and reach the ideal target market for your product or service.
Multilingual Marketing Implementation
And last but certainly not least – we do what it takes to make your vision happen! As our team is located across multiple countries, we have local contacts and experience in your target region. Whether you need…
● Graphic design services
● Multilingual marketing content creation
● Visual content creation such as promotional videos
● Website development and hosting in the required country
● SEO and Pay per Click advertising
● Social Media Marketing, or
● Online Reputation Management
We’ll help implement your brand development strategy every step of the way.
In addition, we can also help launch your brand at international expos and trade shows. Our track record speaks for itself. And as we use local suppliers to equip your stand, our clients often shave 50% off their expo budget!