Multilingual Email Marketing
Multilingual email marketing is the single most effective channel for engaging with international prospects. Aside from capturing the attention of a multilingual audience, email marketing delivers an unrivaled return on investment. Successful email campaigns frequently deliver an ROI as high as 42:1 – that’s $42 earned for every $1 spent.
Aside from its power to drive sales and boost revenue though, multilingual email marketing is an excellent way to build strong relationships with your customers. It’s an invaluable tool for creating ‘customers for life’ that truly connect with your brand.
Email Database collection
Polydigital will create a compelling lead generation page for your business to start building your own database of email subscribers. Through a custom marketing campaign and across several different marketing channels, we’ll drive continued traffic to that lead generation page so your database continues to grow. These kinds of leads are incredibly valuable for multilingual email marketing, as they belong to website visitors who have already expressed a keen interest in your brand, product or service.
For companies looking for faster results we can purchase international databases – but this approach is not always a good idea. After all, no-one enjoys unsolicited emails! These campaigns therefore rarely deliver anywhere near the return of an organically collected database, especially in the long term.
Multilingual Email Marketing Campaign Development
We will create a tailored multilingual email marketing plan that includes email retention strategy and funnel development. We’re able to create customized email strategies across a range of business types and purposes.
Email Design & Coding
We will craft a beautifully designed email template in HTML that displays consistently for all users – across all international email clients and mailing systems. (Gmail, Yandex, mail.ru, Rambler and various others.)
Email Copywriting
Our multilingual team of copywriters will create engaging copy for each step of your email campaign. We’re highly experienced in crafting emails that drive more opens, clicks and sales – and don’t end up in spam!
Email Deliverability
No matter how great your emails are, they won’t do much good if they’re ending up in your customers’ spam and junk folders! That’s why our multilingual email marketing team always follows best deliverability practices to ensure they end up in the inbox where they belong. We also implement a range of technical settings such as DKIM and SPF to optimize email deliverability.
Email Analytics
Every business has its own reasons for investing in a multilingual email marketing campaign. For example, you may be seeking to grow your website traffic, generate more leads, or better engage with existing customers. We get to the heart of your company’s email marketing goals, and ensure we’re monitoring the right KPIs to align your strategy with those goals. By evaluating and monitoring various metrics (such as open rates, click-through rates and sharing rates) we’re able to continuously test, tweak and improve your results.
Multilingual Email Marketing Campaign Development
Retain customers, drive sales and revenue, and engage and connect with your audience like never before! We’ll provide you with a selection of automated emails in the language of your target audience.
Multilingual Welcome Emails
The ‘Signup Honeymoon’ (the brief period just after a new subscriber has joined your mailing list) is a golden marketing opportunity. Because your offering is still fresh in the potential customer’s mind, welcome emails generally bring in 3 times the revenue of standard mailers. Polydigital’s multilingual email marketing team will help you take advantage of this short window.
Multilingual Promotional Emails
Unlike welcome emails, promotional emails need to work a little harder to get results! How quickly you can get your message across, and whether the subject is enticing enough to grab the reader’s attention are critical. When you’re targeting speakers of a different language, this gets even trickier. Luckily, that’s where we come in! We’ll test out a variety of options to find the format which gets you the best results – and is also geared towards the cultural preferences of your target audience.
Multilingual Transactional Emails
Many brands make the mistake of assuming that once a customer has actually made a purchase, their journey is over. Transactional emails average an open rate of around 70% – significantly higher than any other kind of mailer. That’s an opportunity that shouldn’t be wasted. Our multilingual email marketing service includes assistance with transactional emails that will ensure a better customer experience, as well as providing an opportunity to cross-sell, up-sell, and incentivize the customer to come back.
Multilingual Drip Campaigns
Drip campaigns are an excellent way to boost brand awareness, and keep your company top of mind for existing customers. We’ll ensure your target audience receives the right message at the right time, in the languages they speak.
Email Newsletters
Newsletters are a great way to keep in touch with your subscribers, but to get the best results, you need to include information that’s actually newsworthy! Polydigital will assist with captivating copy and engaging newsletter content that your fans look forward to.
Triggered Email Campaigns
When a subscriber has shown interest in a particular product on your website, triggered emails can help seal the deal. Even better, we can automate the entire process for you, including customization for each unique subscriber.
Shopping Cart Abandonment
3 in 10 online shoppers who have added products to their cart proceed to checkout – which means 7 out of 10 don’t. Because these potential customers came so close to purchasing from you, they’re definitely worth chasing. Our multilingual email marketing experts will help you catch them!
Reengagement Campaigns
People’s tastes and interests do change over time, and losing subscribers is pretty much inevitable. We’ll advise on how you can win them back and recapture their attention.
Benefits of Multilingual Email Marketing
Generate more leads
Increase sales and profits
Improve conversion rates
Identify and hone in on better quality leads
Speed up your sales cycle
Reduce market costs
Advantages of Multilingual Email Marketing
Reach your target audience in their own language, when they’re looking for the products and services you offer
Email marketing campaigns deliver a better Return on Investment than any other marketing channel
Multilingual email marketing campaigns are easy to automate, customize and personalize
Most consumers say email is their preferred method of contact with businesses
Easily break your subscriber database into segments to better target their specific needs and interests