Multilingual Social Media Platforms like Facebook, YouTube, Instagram, Twitter, and LinkedIn are by far the largest and most popular social media platforms around the world. But if you need to market your business abroad, you need to be aware that there are countries which primarily use their own Social Media Platforms, rather than the familiar social media giants.
Thai businesses are taking a full advantage of marketing in russian language. Just check this out. Earlier this year, Thailand beat out every other popular global tourist spot to become the New Year destination of choice for Russian travelers. In 2018, Thailand welcomed some 1.7 million Russian tourists over the course of the year.
Businesses in Thailand reap big rewards for marketing in Russian
So why are Russian tourists flocking to the Thai Kingdom, and what makes the destination so appealing for them? The answer is that many businesses in Thailand –both in the tourism sector and in general business or retail– have invested in Russian advertising and marketing services. By appealing to Russian tourists in their own language, Thai businesses have been able to tap into one of the world’s largest economies. (The Russian GDP based on PPP is currently just over $4 trillion.)
If you’ve been lucky enough to visit Thailand recently, you’ll see signs of this forward-thinking approach everywhere – quite literally. From restaurants and retail outlets to estate and tourism agencies, signs, brochures and menus have all been translated into Russian.
By taking advantage of Russian marketing services in the digital realm, and Russian translation services for their physical locations back home, Thailand has prepared itself for multilingual customers on all fronts.
For Thailand, advertising in Russian has paid off handsomely:
In just the first seven months of 2018, Russian tourists spent over $2.2 billion in Thailand. This is a notable 18% increase on the previous year – and that trend is set to grow as more and more Thai companies come to realize the value of working with a Russian advertising agency to reach out to tourists and business owner in their own language.
Aside from the money they spend on typical ‘touristy’ excursions, accommodation, meals and drinks, being exposed to the many Russian-friendly businesses in the country frequently inspires visitors to invest in the country in other ways – such as expanding their businesses here or investing in property.
Understanding Russia as a target market
While it’s not difficult to see the appeal of tapping into an economy the size of Russia’s, one big challenge prevents many companies from doing so – the considerable language barrier. 70% of Russians don’t speak a second language, at least not fluently, which means they prefer to do business in countries or with companies that are able to assist them in Russian.
As the rapidly growing number of Russian tourists to Thailand demonstrates, however, businesses which make the effort to reach out to Russians in Russian enjoy incredible rewards – and your company can be one of them!
By partnering with Poly Digital Marketing to advertise your business in Russian and attract more Russian-speaking customers, you can take advantage of a market sector your competitors simply won’t be able to. With experience in crafting meaningful, results-driven multilingual marketing campaigns around the world, Poly Digital Marketing has a wealth of experience and know-how in navigating the Russian market.
Get in touch today, and let’s talk about how we can take your business global!
Multilingual email marketing is an exceptionally powerful tool for small and large businesses alike. Whether you’re trying to connect with multilingual audiences in your own territory or expand into a new international region altogether, multilingual email marketing is an incredibly effective way to do so.
Before you can take advantage though, you need to collect some email addresses!
Multilingual email marketing starts with giving potential customers a reason to sign up:
You only need to think about your own habits as an internet user to understand this. What email newsletters have you signed up for, and why did you do it? Here are a few examples your company might be able to use:
- Offer a free download such as a whitepaper, toolkit, e-book, or tutorial in exchange for the visitor’s email address
- Give a preview of the valuable information, news stories, or exciting content they can expect to receive if they sign up
- Offer a resource in additional languages. If your competitors are only offering email content in English, attract international subscribers and regional language speakers with multilingual email marketing.
Do pop-ups the right way
Pop-ups can be extremely irritating for website users. And if they’re getting in the way of the information they came to your website to find, they’re going to click away. That said, they can be extremely useful for collecting addresses for your multilingual email marketing strategy – if they ‘pop up’ at the right point on a user’s journey.
Ideally, you only want pop-ups to appear for returning visitors, on pages they’ve already spent a few seconds on. This way you know you’re offering something genuinely useful (additional information) to an interested party.
Aim your multilingual email marketing strategy at the right traffic
Finally, there’s little point gathering email addresses at random. 10 email addresses belonging to people who are actually interested in what you’re selling -and therefore likely to convert to customers- are more valuable than 10,000 addresses that will never convert.
Using the latest multilingual email marketing tools, PolyDigital is able to identify, segment, and target your ideal customers with laser precision. We’ll create engaging content, in the language your target audience speaks, that gets them to sign up and interact with your brand. Contact us today to find out more!
Multilingual video content has become a huge part of our daily lives. On YouTube alone, 5 billion videos are watched every single day! When it comes to video’s potential for marketing, the stats speak for themselves:
- 51% of marketing professionals say video delivers their highest ROI
- When both text and video content are available, 59% of users will choose video
- Videos average 12 times more social shares than text and images put together
We take a look at just some of the industries taking advantage of the unrivaled power of multilingual video content to grow their brand and customer base.
Travel and Hospitality
There is no better format than video to capture the ambience of a glamorous destination! Travel and hospitality brands can use multilingual video marketing to highlight what makes them unique and attract international tourists. International tour operators can save time and money by ordering eye-catching video content in their required language and destination from Poly Digital Marketing.
Fashion – multilingual video content helps sell the lifestyle, not just the clothing
Unsurprisingly, international fashion brands rely heavily on visual content to promote their products. From traditional TV commercials to highly shareable social media videos, Poly Digital Marketing can help. We create stunning commercial videos filmed in the location and language you wish to target, taking advantage of local scenery and models, and with our customary cultural understanding and sensitivity.
There’s no doubt that video is a powerful way for e-commerce shops to help their selections really shine. Video content helps customers get a sense of the ethos around the company – it’s never just a pair of shoes, it’s a lifestyle!
Poly Digital Marketing can produce beautifully designed video content in the most glamorous destinations. Our team in Cape Town, for example, makes use of the area’s white beaches, yachts, super cars and international models to create unforgettable footage.
Real Estate – multilingual video content opens international doors
The real estate industry is changing rapidly thanks to the internet and globalization. More people than ever are looking at buying properties in different countries, either as an investment or as holiday homes. An estimated 44% of homebuyers now end up purchasing a property they first came across online.
Because a huge number of online platforms list the same properties, video is quickly emerging as the single best tool to get noticed and gain traction. By providing captivating video tours of a property, you can help potential buyers visualize themselves living in the space – even if they’re located on the other side of the planet.
Don’t limit your sales to local customers. Poly Digital Marketing will help you up your game with multilingual video content – from promotional and educational videos, to corporate features introducing your company. Multilingual video marketing can open your doors to thousands of international buyers and investors.
Multilingual video content can be an invaluable tool for healthcare providers around the globe. Megacities like London, New York, Singapore and Dubai all have a huge population of people who make use of healthcare services, and need access to information in their native languages.
Video content provided in different languages can help customers understand the bigger picture, down to the smallest details. Educational multilingual videos and tutorials can help insurance companies, doctors and other healthcare professionals provide better customer service.
Blockchain and cryptocurrency – multilingual video content makes technology accessible to the masses
Bitcoin and other cryptocurrencies are now a $190 billion international industry, with an even bigger future ahead. The complex, technical, and highly competitive nature of cryptocurrencies drives companies to create many different types of video content. These may include educational content, testimonials, product reviews, corporate and lifestyle videos for the web and social media.
Poly Digital Marketing can assist with videos in very rare languages, such as indigenous African dialects. We’re just as adept, however, at glamorous lifestyle videos centered on exotic islands, private game reserves and luxury villas – all at highly affordable rates.
Embrace the power of multilingual video content for your business
No matter what industry you’re in, engaging video content, provided in the language of your target audience, can help your business:
- Boost brand awareness
- Build a positive online reputation
- Increase traffic to your website
- Educate and inform a multilingual audience
- Engage with, influence, and convert customers.
From market research, brand strategy, design to production – and finally distribution and marketing – Poly Digital provides a truly end-to-end multilingual video content service. Our global network and presence in some of the world’s most beautiful filming locations gives us a unique advantage.
Combined with our extensive marketing expertise, we’ll deliver your content directly to your target audience, in the languages and on the channels they use. Contact us today to get started!
By investing in digital marketing in Africa, companies can grow their business while creating jobs and opportunities for those who need it most. How? Every successful business model is based on solving problems – whether that’s through a new product or an innovative service. One might argue that in a region like Africa, which has more than its fair share of problems, there are also endless opportunities for businesses.
Here we take a look at some of the technologies already transforming the African continent and helping people to lift themselves out of poverty. And how your business could become one of them.
Discover business opportunities in the transport sector in Africa
Nairobi-based ‘Little’ is a homegrown Kenyan ride-hailing service that is giving Uber a run for its money. It’s managing to do this because it’s aiming to solve local problems – more than just offering a way to get from A to B. Some of its innovations include:
- Aside from luxury or budget vehicles, Little also offers a boda-boda motorcycle for customers wanting to beat the notorious Nairobi traffic.
- Customers can pay via M-Pesa, a mobile payment solution widely used across East Africa.
- Uniquely for a ride-hailing service, customers don’t even need a smartphone to access the service. Those with more basic mobile phones can hail a ride using a USSD short code via text. The customer’s location is then triangulated using mobile towers.
This is just one example of an African business turning challenges into solutions – and it’s working. Little is already using digital marketing in Africa to expand their offering to Uganda, Tanzania, Rwanda, Ghana and Zambia. With 54 countries and more than 1.2 billion people looking for similar solutions, there is significant room in the African market for related services.
Digital marketing in Africa helps promote internet and telecom companies
Earlier this month, Africa made the tech headlines in a big way with the launch of the Mara X and Mara Z smartphones – the very first entirely made-in-Africa smartphone, with all components produced on the continent. The company’s flagship factory is in Rwanda, with a new factory in KZN, South Africa. The buzz around the phone is an excellent example of the power of digital marketing in Africa.
In many respects, the arrival of the mobile phone has allowed Africa to ‘leapfrog’ the landline stage most developed economies experienced altogether. Indeed, more people on the continent have access to mobile phones than electricity!
Aside from allowing Africans to access the Internet, mobile-money systems like M-Pesa and Mama Money have revolutionized cash transfers across the continent. It is estimated that between 2008 and 2016, M-Pesa alone helped lift 194,000 Kenyan households out of extreme poverty.
Education – online courses and self-study materials
While only a quarter of Africans have Internet access, the continent is showing the fastest connectivity growth of any region in the world. And with greater access to online resources, there is also a growing demand for online courses and educational tools. But companies who introduce online education to Africa must remember that all materials should be available in local languages, since most of the people who require these courses do not speak English.
Global digital education company GetSmarter, which was co-created by South Africans, will be opening a new online high school in 2020 in response to this demand. There are still enormous opportunities to be had in this sector.
Digital marketing in Africa for agriculture and renewable energy
Even in the agricultural sector, companies are embracing digital technologies. Mozambique is experimenting with the use of agricultural drones, and Niger with solar-powered irrigation systems to adapt to the effects of climate change. There’s little doubt that whatever industry your company is in, the opportunity to expand through digital marketing in Africa is there.
Challenges of doing business in Africa
As with any business expansion, language barriers can pose a problem. In Africa, where it’s estimated that 1,500 to 2,000 unique languages are spoken – that challenge is significant!
Even within countries, linguistic diversity tends to be very high. South Africa, for example, is famous for having 11 official languages. And besides official languages, there are millions of people across the African continent that speak only their local languages and dialects.
Many may not speak one of their country’s official languages at all. Tech companies can do a lot to help bridge this divide (and reach these potential clients) simply by having their applications translated into local languages.
And that’s where Poly Digital Marketing can help! As an experienced multilingual marketing agency with an international footprint, we offer translations and localization, SEO, PPC, social media marketing, email marketing and ORM in a diverse range of African languages.
The African market is open for business and brimming over with possibility. With our extensive knowledge of digital marketing in Africa, Poly Digital Marketing will help your company get there. Get in touch today, and let’s start mapping your path into Africa!
Multilingual Marketing Agency, Poly Digital Marketing, can prepare your business for international customers in this globalised economy. With its spectacular natural beauty, world famous wildlife and rich history, South Africa has been a favorite holiday destination for English speaking tourists for many years. In particular, tourists from the USA, UK, Germany, the Netherlands and France made up the largest number of overseas arrivals in 2017. Most visitors from European countries speak at least a little English, making South Africa an attractive option for an overseas holiday.
When South Africa joined the BRIC countries in 2010 to form BRICS, a drive to increase relations and encourage tourists from Brazil, Russia, India and China began. This, however, presents a new challenge for SA’s hotels, game farms, guest lodges, restaurants and tour operators – catering for international visitors who don’t speak English:
- Only 11% of Russians can speak English
- Only 3% of Brazilians speak English as an additional language
- Fewer than 1 in 100 Chinese tourists can speak English
- And while India has 125 million English-speakers, that’s still only 12% of the country’s inhabitants
Taj Hotels has predicted a multilingual future for travel, tourism and hospitality. This is why Taj Hotels has launched its multilingual website that provides information in various languages.
How partnering with a multilingual marketing agency can help
During the course of 2017, local and international tourists spent around R500,000 a minute in South Africa. International visitors contributed some R121 billion to the economy during the same year. If South African businesses can tap into more overseas markets by attracting non-English-speaking visitors, the rewards can be massive – but to do so, they need to be able to market their products and services in the right languages. This is where a multilingual marketing agency becomes invaluable.
Image source: Stats SA
Advantages of working with a multilingual marketing agency
Whether you run a restaurant, guesthouse, spa, bed and breakfast, hotel, retail outlet, or work as a safari or tour operator, offering at least your basic information in additional foreign languages is an excellent way to attract more interest from international visitors.
Even if you don’t speak any of these languages yourself, having items such as:
- Marketing materials, and
- Website information
Translated into several common international languages will not only make it easier for international tourists to find you, it shows you’re considerate of their needs too.
Thailand is an excellent example of this technique in action. After a significant number of Thai businesses proactively had their signs and menus translated into Russian and Chinese, the kingdom (and its economy) enjoyed a huge boost in travelers from both countries. South African businesses can easily do the same.
Further benefits of multilingual marketing:
It’s important to remember that having your website and marketing materials translated into other languages opens doors beyond the BRICS countries too. For example, Angola and Mozambique are the second-largest Portuguese-speaking nations on the planet after Brazil.
In fact, it’s estimated that Africa will have more Portuguese speakers than any other region by 2050. As many tourists from Angola and Mozambique already visit South Africa, tapping into the Brazilian market makes South African companies more attractive to these countries too. A reputable multilingual marketing agency can help you reach them all.
Likewise, translating your website and marketing materials for Chinese tourists may also encourage visitors from Thailand, Malaysia and Indonesia, which all have significant Chinese populations. Even here in South Africa, there were 500,000 ethnic Chinese living in the country in 2012.
International visibility is another big advantage of translating your website into different languages, as you’re more likely to show up in searches performed in their native language. In some cases, such as with the Russian market, your potential customers might not even be using the same search engine as you. Yandex, Russia’s homegrown search engine, holds the market majority with 48.79% compared with Google’s 47.88%. When you work with an experienced multilingual marketing agency, unexpected trends like this can be used to your advantage.
And finally, the easier Russian, Chinese and Brazilian tourists who don’t speak much English find it to navigate South Africa, the more likely they are to recommend it to their friends, family members and colleagues!
In summary, there is huge potential for South African hospitality companies (and businesses in general) to attract more international tourists. Contact Poly Digital Marketing to translate your website, marketing materials and company information into different languages. Just taking this small step can make a massive difference to the amount of revenue your company brings in from international tourists.