Multilingual email marketing is an exceptionally powerful tool for small and large businesses alike. Whether you’re trying to connect with multilingual audiences in your own territory or expand into a new international region altogether, multilingual email marketing is an incredibly effective way to do so.
Before you can take advantage though, you need to collect some email addresses!
Multilingual email marketing starts with giving potential customers a reason to sign up:
You only need to think about your own habits as an internet user to understand this. What email newsletters have you signed up for, and why did you do it? Here are a few examples your company might be able to use:
- Offer a free download such as a whitepaper, toolkit, e-book, or tutorial in exchange for the visitor’s email address
- Give a preview of the valuable information, news stories, or exciting content they can expect to receive if they sign up
- Offer a resource in additional languages. If your competitors are only offering email content in English, attract international subscribers and regional language speakers with multilingual email marketing.
Do pop-ups the right way
Pop-ups can be extremely irritating for website users. And if they’re getting in the way of the information they came to your website to find, they’re going to click away. That said, they can be extremely useful for collecting addresses for your multilingual email marketing strategy – if they ‘pop up’ at the right point on a user’s journey.
Ideally, you only want pop-ups to appear for returning visitors, on pages they’ve already spent a few seconds on. This way you know you’re offering something genuinely useful (additional information) to an interested party.
Aim your multilingual email marketing strategy at the right traffic
Finally, there’s little point gathering email addresses at random. 10 email addresses belonging to people who are actually interested in what you’re selling -and therefore likely to convert to customers- are more valuable than 10,000 addresses that will never convert.
Using the latest multilingual email marketing tools, PolyDigital is able to identify, segment, and target your ideal customers with laser precision. We’ll create engaging content, in the language your target audience speaks, that gets them to sign up and interact with your brand. Contact us today to find out more!