Multilingual email marketing is the single best way to reach your potential customers, especially if you’re working with a limited budget. By 2022, there will be over 4.3 billion active email users across the globe! We take a look at some of the biggest advantages that multilingual email marketing has to offer:
Customers favor email over any other marketing channel
Did you know that 73% of millennials prefer communications from businesses to come via email? That’s more than social media or text messages combined. Just by taking this preference into account, you’re already speaking to your customers in a format they find comfortable and convenient.
Email marketing delivers a consistently higher ROI than other channels
Compared with channels like PPC and social media advertising, email marketing regularly achieves an ROI 4 times higher than any other. In fact, the average return on every $1 spent on multilingual email marketing is $44! If your budget is limited, then multilingual email marketing makes great financial sense.
Multilingual email marketing lets you personalize the customer experience
Unsurprisingly, consumers react better to emails that address them by name. It grabs their attention, and makes them feel valued and special. You just can’t do this with other forms of digital marketing such as social media.
By segmenting your email database, you can target consumers more strategically
You can use your knowledge of your potential customers (such as their demographics, locations, interests and ages) to tailor your messaging at those most likely to convert. This works so well that companies using segmented campaigns can increase their revenue by as much as 760%.
Email marketing can be automated easily
Whenever a customer interacts with your brand online, there’s an opportunity to take the conversation further. By automating responses to these actions, you can act on these digital signals in real time, right when the customer is most interested.
For all these reasons and more, there’s little doubt that email marketing should play a key role in your multilingual marketing strategy. Get in touch with PolyDigital today, and let us grow your business like never before!