Tourism marketing is a segment of online marketing that more than any other segment has to be multilingual especially during covid-19. Poly Digital Marketing offers multilingual tourism marketing services to promote different tourist attractions, tours and activities, destinations and accommodations all around the world.
Tourism marketing campaign for the Serengeti National Park in Tanzania
Poly Digital Marketing is proud to announce that we’ve expanded our footprint into East Africa during the covid-19 pandemic. While other digital marketing agencies were slowing down, we opened an office in Dar Es Salam to help international companies to market themselves in Swahili in East Africa, as well as help African companies to enter international markets.
In the middle of March 2020, Covid-19 hit the tourism industry all around the world. International flights were canceled and most of the countries in the world went into lockdown quarantine. Tour operators lost their bookings, national parks closed down, and the entire tourism industry suffered a major blow.
The Poly Digital Marketing team was in Tanzania at the time, and got approached by Safari tour operator Great Migration Camps and the Tanzanian Tourism board to help with destination marketing for the Serengeti National Park. But how do you market a national park when no-one is able to visit?
Poly Digital Marketing came up with an ingenious destination marketing strategy (if we say so ourselves!) to create an inspiring, high quality wildlife video series to promote the park, and ensure it would be top of tourists’ travel lists as soon as their lockdowns were lifted.
We worked closely with the local government and tourist authorities, and made use of a crowd funding campaign to raise funds for the filming and production costs. We wanted people stuck at home to experience the beauty and the excitement of the Serengeti, so they’d be eager to come and experience the real thing!
Poly Digital, of course, also handled all the market research, SEO planning and marketing strategy, website design and development, and put together the marketing content and social media creative plans. Our favorite videographer, Brendan John Allen (a big name in the movie world) directed, shot, edited, and produced the show.
Tourism Marketing to save tourism in the Serengeti National Park and Tanzania
In just one week we managed to attract over 1,000 YouTube subscribers and raise significant sponsorship through the website www.serengetishowlive.com to offset the show’s production costs. These came in at $180,000 for 30 episodes of 40 minutes each. The production team and Tanzanian government officials are very happy with the results. Please read Serengeti Show Live testimonials here.
But it doesnt mean that your small tourism will not be able to afford our services. We offer 30-60 sec promo videos for your tourism marketing. Any business can afford it and gain immidiate return on investment.
How our multilingual tourism marketing services can help you
Are you an operator struggling to sell your standard tours in Tanzania or elsewhere? Then our dazzling multilingual video marketing content can help save your business too!
Tanzania is open for tourism and waiting for international visitors to come as soon as possible
Borders around the world will be opening soon, and you need to start investing in a winning marketing strategy now to make sure they choose your destination. Poly Digital Marketing has exceptionally talented videographers located in Canada, the USA, Tanzania, South Africa, Brazil, Argentina, Russia, Turkey, UAE, Indonesia, and India.
We’re ready to create stunning video content for your destination marketing campaign that will get tourists back to you as soon as possible. Contact Poly Digital Marketing today, and let’s make it happen!
[…] the largest airlines to the smallest bed and breakfast, every single company in the travel, tourism and hospitality industry is being hit hard by the corona virus pandemic. There’s no doubt that […]