Multilingual video content has become a huge part of our daily lives. On YouTube alone, 5 billion videos are watched every single day! When it comes to video’s potential for marketing, the stats speak for themselves:
- 51% of marketing professionals say video delivers their highest ROI
- When both text and video content are available, 59% of users will choose video
- Videos average 12 times more social shares than text and images put together
We take a look at just some of the industries taking advantage of the unrivaled power of multilingual video content to grow their brand and customer base.
Travel and Hospitality
There is no better format than video to capture the ambience of a glamorous destination! Travel and hospitality brands can use multilingual video marketing to highlight what makes them unique and attract international tourists. International tour operators can save time and money by ordering eye-catching video content in their required language and destination from Poly Digital Marketing.
Fashion – multilingual video content helps sell the lifestyle, not just the clothing
Unsurprisingly, international fashion brands rely heavily on visual content to promote their products. From traditional TV commercials to highly shareable social media videos, Poly Digital Marketing can help. We create stunning commercial videos filmed in the location and language you wish to target, taking advantage of local scenery and models, and with our customary cultural understanding and sensitivity.
E-commerce
There’s no doubt that video is a powerful way for e-commerce shops to help their selections really shine. Video content helps customers get a sense of the ethos around the company – it’s never just a pair of shoes, it’s a lifestyle!
Poly Digital Marketing can produce beautifully designed video content in the most glamorous destinations. Our team in Cape Town, for example, makes use of the area’s white beaches, yachts, super cars and international models to create unforgettable footage.
Real Estate – multilingual video content opens international doors
The real estate industry is changing rapidly thanks to the internet and globalization. More people than ever are looking at buying properties in different countries, either as an investment or as holiday homes. An estimated 44% of homebuyers now end up purchasing a property they first came across online.
Because a huge number of online platforms list the same properties, video is quickly emerging as the single best tool to get noticed and gain traction. By providing captivating video tours of a property, you can help potential buyers visualize themselves living in the space – even if they’re located on the other side of the planet.
Don’t limit your sales to local customers. Poly Digital Marketing will help you up your game with multilingual video content – from promotional and educational videos, to corporate features introducing your company. Multilingual video marketing can open your doors to thousands of international buyers and investors.
Healthcare
Multilingual video content can be an invaluable tool for healthcare providers around the globe. Megacities like London, New York, Singapore and Dubai all have a huge population of people who make use of healthcare services, and need access to information in their native languages.
Video content provided in different languages can help customers understand the bigger picture, down to the smallest details. Educational multilingual videos and tutorials can help insurance companies, doctors and other healthcare professionals provide better customer service.
Blockchain and cryptocurrency – multilingual video content makes technology accessible to the masses
Bitcoin and other cryptocurrencies are now a $190 billion international industry, with an even bigger future ahead. The complex, technical, and highly competitive nature of cryptocurrencies drives companies to create many different types of video content. These may include educational content, testimonials, product reviews, corporate and lifestyle videos for the web and social media.
Poly Digital Marketing can assist with videos in very rare languages, such as indigenous African dialects. We’re just as adept, however, at glamorous lifestyle videos centered on exotic islands, private game reserves and luxury villas – all at highly affordable rates.
Embrace the power of multilingual video content for your business
No matter what industry you’re in, engaging video content, provided in the language of your target audience, can help your business:
- Boost brand awareness
- Build a positive online reputation
- Increase traffic to your website
- Educate and inform a multilingual audience
- Engage with, influence, and convert customers.
From market research, brand strategy, design to production – and finally distribution and marketing – Poly Digital provides a truly end-to-end multilingual video content service. Our global network and presence in some of the world’s most beautiful filming locations gives us a unique advantage.
Combined with our extensive marketing expertise, we’ll deliver your content directly to your target audience, in the languages and on the channels they use. Contact us today to get started!
[…] giving your audience a taste of what they can expect if they choose to stay with you. That’s why multilingual video marketing is particularly helpful, and gets such great results for tourism […]