Thai businesses are taking a full advantage of marketing in russian language. Just check this out. Earlier this year, Thailand beat out every other popular global tourist spot to become the New Year destination of choice for Russian travelers. In 2018, Thailand welcomed some 1.7 million Russian tourists over the course of the year.
Businesses in Thailand reap big rewards for marketing in Russian
So why are Russian tourists flocking to the Thai Kingdom, and what makes the destination so appealing for them? The answer is that many businesses in Thailand –both in the tourism sector and in general business or retail– have invested in Russian advertising and marketing services. By appealing to Russian tourists in their own language, Thai businesses have been able to tap into one of the world’s largest economies. (The Russian GDP based on PPP is currently just over $4 trillion.)
If you’ve been lucky enough to visit Thailand recently, you’ll see signs of this forward-thinking approach everywhere – quite literally. From restaurants and retail outlets to estate and tourism agencies, signs, brochures and menus have all been translated into Russian.
By taking advantage of Russian marketing services in the digital realm, and Russian translation services for their physical locations back home, Thailand has prepared itself for multilingual customers on all fronts.
For Thailand, advertising in Russian has paid off handsomely:
In just the first seven months of 2018, Russian tourists spent over $2.2 billion in Thailand. This is a notable 18% increase on the previous year – and that trend is set to grow as more and more Thai companies come to realize the value of working with a Russian advertising agency to reach out to tourists and business owner in their own language.
Aside from the money they spend on typical ‘touristy’ excursions, accommodation, meals and drinks, being exposed to the many Russian-friendly businesses in the country frequently inspires visitors to invest in the country in other ways – such as expanding their businesses here or investing in property.
Understanding Russia as a target market
While it’s not difficult to see the appeal of tapping into an economy the size of Russia’s, one big challenge prevents many companies from doing so – the considerable language barrier. 70% of Russians don’t speak a second language, at least not fluently, which means they prefer to do business in countries or with companies that are able to assist them in Russian.
As the rapidly growing number of Russian tourists to Thailand demonstrates, however, businesses which make the effort to reach out to Russians in Russian enjoy incredible rewards – and your company can be one of them!
By partnering with Poly Digital Marketing to advertise your business in Russian and attract more Russian-speaking customers, you can take advantage of a market sector your competitors simply won’t be able to. With experience in crafting meaningful, results-driven multilingual marketing campaigns around the world, Poly Digital Marketing has a wealth of experience and know-how in navigating the Russian market.
Get in touch today, and let’s talk about how we can take your business global!
[…] With their borders still shut, travelers from both the USA and the UK will probably not be venturing overseas until the end of the European summer. Without these high-paying clients to rely on, tour operators and hospitality venues around the world will need to rethink their targeting strategies. […]
[…] is an excellent example of this technique in action. After a significant number of Thai businesses proactively had their signs and menus translated into Russian and Chinese, the kingdom (and its […]