Because B2B companies aren’t targeting consumers directly, they frequently underestimate the power of social media. Here we take a look at six of the benefits every business – B2B or B2C or anything in-between – might be missing out on.
Successful Social Media Marketing improves SEO metrics
Imagine you’re Google. A user has done a search for, let’s say, corporate office supplies in their area. There are two companies close to them, both with excellent, well-optimized websites. How do you decide who gets the top ranking?
What if one of those companies has a large following on several social networks, say Facebook, Instagram, and LinkedIn. The other only has a dusty Facebook page where they haven’t posted in weeks. Now, who gets the top ranking?
While this is a very simplified version of how SEO rankings might be affected by your social media presence, it gives you the basic idea. Even if you’re not making direct sales via social media, improving your SEO metrics through social media marketing really can increase sales by boosting traffic to your website.
Good Social Media Marketing creates and builds brand awareness
71% of consumers are more likely to buy a product from a brand they recognize. For B2B companies, this applies to those in charge of purchasing decisions and sourcing suppliers too! Social media provides a public platform that you can use to:
- Showcase your industry knowledge
- Answer common questions
- Interact and communicate with clients and the public
- Boost your brand image and name recognition
Social media allows businesses of all sizes to engage with their existing customers
Social media is a great leveler when it comes to marketing. Affordability means that even the smallest company can take advantage. While for large corporates with an international footprint, a dedicated, multilingual social media strategy can set them apart from all the competition. No matter how large or small your business is, social media is a great way to show your customers and clients that you’re accessible, approachable, and believe in transparency.
Effective Social Media Marketing helps to boost website traffic, generate more leads and sales
Search engines increasingly make use of ‘social signals’ in their ranking algorithms. If people are talking about your brand on social media or sharing your content, this can have a noticeable impact on your website ranking. When your rankings improve, traffic to your website increases, and you’re able to generate more leads and sales!
Social Media helps to generate positive online reviews
When it comes to effective marketing, word of mouth is massively powerful. With the Internet now allowing anyone to leave positive or negative reviews for all the world to see, it’s crucial to stay on top of your online reputation. Positive reviews from your happy customers can encourage thousands of potential new customers to try your service – all for free! Even negative reviews dealt with quickly, transparently and honestly can have a beneficial impact.
Social Media Management improves link building and distribution of content
Creating great content for your blog and website is crucial for SEO – but are people going to see it? Social media networks provide the perfect platform to share your hard work. If your followers like it and share it, your website’s link profile expands, positively affecting your search engine rankings.
Is your Social Media Marketing working for you the way you want it? There are so many ways to boost your social media marketing performance – and we know them all!
Contact PolyDigital Marketing today for your comprehensive Social Media Pages Audit, and get ready to see dramatic results!