When people hear buzzwords like SEO and PPC, they immediately think of Google. Although Google Search Engine is used by most of the multilingual internet users, there are territories that primarily using their own Search Engines, where Google has a very tiny market share.
These territories include, for example, Russian speaking countries, China, Korea, Japan, and the Czech Republic, amongst others. More and more countries are looking at the success of Yandex in Russia and Baidu in China, and are creating their own Search Engines. If You want to expand your business into different countries, you need to know which Search Engines those countries currently use and which ones may be in use in the near future.
PolyDigital does SEO and Pay per Click Advertising in the different international Search Engines presented below:
SEO and PPC World Wide
Google is the number one Search Engine worldwide. According to Wikipedia google has a 90.46% market share with about 500 million users a day and 4.5 billion users a month around the world, and who speak and search for information in more than 100 languages. Google provides different services including image, web and video search, plus display ads.
Bing is Microsoft’s Search Engine. Bing has 3,13% of market share worldwide and about 33% market share in the USA. Bing is also very widely used in the UK and France. Being a Microsoft product, Bing is the default search engine for people who have just unboxed a new computer.
Yahoo is a Search Engine that competes more with Bing than with Google and has a market share of 2,21% worldwide and 11,4% in the USA.
AOL is an American Search Engine with 0,59% of market share worldwide. The AOL group provides advertising and services such as AOL Advertising, AOL mail, and AOL Platform.
Wolframalpha is Computational Knowledge Search Engine. This Search Engine is different from the rest and does financial calculations such as interest rates, loan amounts, a mortgage to be paid and other numerically-based assumptions.
PPC in Russian
Did you translate your website into Russian but still don’t get any Russian queries? Maybe it is time to begin a Pay per Click Advertising campaign in Russia.
Yandex is the number one Russian Search Engine with 62% market share vs 36% Google market share and 2% Mail.ru market share. The Yandex.ru homepage is the 4th most popular website in Russia and 5th most popular search engine worldwide after Google, Baidu, Bing, and Yahoo! The number of Yandex users is approximately 55.2 million Russian speaking people. Yandex provides different services including web, image, video search, and display ads.
Russia has 65 million credit card holders who are happy to buy your products and services online. Start your PPC Advertising Campaign in Russia today!
ADVERTISE IN RUSSIA
PPC in Chinese
Baidu is the premier Chinese Search Engine in a country with 772 million internet users. The Market share of Baidu in China is 73,84% vs other Chinese Search Engines such as Shenma with 15% market share, Haosou with 4,13%, Google with 1,69% market share and Bing with 1,05% market share. Advertise your business in China with PolyDigital Marketing and your business will rock.
China has more than 331 million credit card holders who are happy to buy your products and services online. Start your PPC Advertising Campaign in China today!
ADVERTISE IN CHINA
PPC in Japanese
Yahoo! Japan is a Search Engine in Japan with a market share of 22,68% after Google’s 72%. Yahoo Japan’s Search Engine algorithm is very similar to Google in that bids are set for each keyword and the amount can range from 1 to 50,000 JPY
Japan has more than 100 million credit card holders who are happy to buy your products and services online. Start your PPC Advertising Campaign in Japan today!
ADVERTISE IN JAPAN
PPC in Korean
Naver is a number one Korean Search Engine with a market share of 75%. The Naver PPC ad service is called “Click Choice” In Korea and only allows exact match settings for chosen keywords. Since a broad match cannot be utilized, it is important to choose as many correct keywords and key phrases right in the beginning. Only Korean SEO specialists are able to do this correctly. Naver is a comprehensive search service which refers to optimized search results from various categories such as news, maps, images and offers a variety of related services as e-mail, mapping, e-commerce, social media, wireless payments, and online streaming.
Daum is the second biggest Korean Search Engine with an 18% market share. Daum PPC ad service is called “Clix” In Korea.
Nate is the third popular Korean Search Engine with a 4% market share.
Korea has more than 41 million internet users and 21 million credit card holders who are happy to buy your products and services online. Start your SEO in Korean and PPC Advertising Campaign in Korea today!
ADVERTISE IN KOREA
PPC in India
Guruji is a new Indian Search Engine that is rapidly gaining popularity in India. Guruji has replicated the success of China’s Baidu or Russia’s Yandex in the local market. Very soon Guruji might overtake Baidu in terms of its number of users. With a population of 1,3 billion people and 500 million internet users, Guruji has huge potential for growth. If you are planning on selling your products and services to the Indian market, then the earlier you start your SEO and PPC ads on Guruji the higher you will rank in the future in the Search Engine and will be found more easily than other companies.
India has more than 500 million internet users and 846 million credit card holders who are happy to buy your products and services online. Start your SEO in Hindi and PPC Advertising Campaign in India today!
ADVERTISE IN INDIA
PPC in France
Quant is a French Search Engine that respects users’ privacy and has an aspect of data protection. Users cannot be tracked like on Google and personal data is not collected. Due to the privacy factor this Search Engine becoming very popular, very quickly.
The French search engine, recently integrated into a custom edition of Mozilla Firefox, protects the anonymity of 21 million people who use the search engine monthly. Qwant offers several ways to filter results to areas of interest: Web, News, Social, Images, Videos, Music (Beta)
Viola.fr is a French Search Engine with only a 1% market share. Google still has 96% of the French Market.
There are 119 000 000 French-speaking internet users and there are more than 80 million credit card holders in France who are happy to buy your products and services online. Start your SEO in French and PPC Advertising Campaign today!
ADVERTISE IN FRANCE
PPC in the Czech Republic
Seznam.cz is a popular and fast-growing Search Engine in the Czech Republic with 16,81% market share and about 1,44 million number of users, after Google’s 78.96% market share. If you are thinking about a long-term online presence in the Czech Republic then start SEO and PPC Ads in Czech on Seznam.cz now to rank high in the Future.
There are more than 9 000 000 Czech speaking internet users who are happy to buy your products and services online. Start your SEO and PPC Advertising Campaign in Czech today!
ADVERTISE IN CZECH
There are many smaller Search Engines in different countries that have their own specifics, different from Google. They include Conduit.com, popular in Spanish-speaking countries, T-online.de which is popular in Germany, Vinden.nl in the Netherlands, Onet.pl in Poland amongst others.
PolyDigital has a team of international marketers who can optimize your website for any Search Engine in the world as well as set up Pay per Click advertising campaigns on these Engines.